Cola Big
Cola Big When you see a Cola bottle or a big stone on the pavement…? Do you have the urge to kick it? :] I have to kick it, it’s compulsive (at least the pebble) ...
Cola Big

When you see a Cola bottle or a big stone on the pavement…?
Do you have the urge to kick it? :]
I have to kick it, it’s compulsive (at least the pebble)
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Coca-Cola Bottles Montana Centennial 1889-1989 Big Driv $10.00 |
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Coca-Cola Bottles Montana Centennial 1889-1989 Big Driv $10.00 |
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Coca Cola Big Bell Alarm Clock $5.00 |
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PEPSI:COLA BIG BOY BOTTLE $24.99 |
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COCA COLA COKE SODA ENGLAND LONDON BIG BEN CLOCK PIN $7.99 |
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Big Pepsi Cola Glass Red Lettering Letters $4.99 |
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“Buy Pepsi Cola the 5c big, big bottle” wooden crate $39.99 |
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1940s Negative Photos Pepsi-Cola Plant Big Vat Dbl Dot $3.99 |
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Coca-Cola Vintage Mirror Vertical Big King Size $34.00 |
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pepsi cola delivery big truck/ golden $6.99 |
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Coca-Cola coupon for a carton of big KING SIZE COKE $5.00 |
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GREEN SQUARE BIG CHIEF POP BOTTLE COCA COLA -CLINTON MO $9.95 |
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GREEN BIG CHIEF POP BOTTLE COCA COLA -INDEPENDENCE KS $9.95 |
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BIG CHIEF SODA POP BOTTLE COCA COLA BTL-CLINTON, MO $9.95 |
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BIG CHIEF SODA POP BOTTLE COCA COLA BTL-Rock Springs WY $9.95 |
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1948 Coca Cola / Big Chief Soda Pop Bottle – Clinton MO $19.95 |
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8 Coca Cola Coke Big Bear Bottles Vintage Collectible $9.99 |
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PEPSI COLA BIG & TALL REVERSIBLE LIGHTWEIGHT JACKET 2X $24.99 |
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PEPSI COLA BIG & TALL LIGHTWEIGHT JACKET BROWN/YEL. 3X $29.99 |
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FOREIGN PEPSI COLA BIG & TALL RETRO JACKET BLUE NWT 3X $24.99 |
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1939 PEPSI COLA BIG & TALL RETRO JACKET BLUE 3X NWT $24.99 |
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1939 PEPSI COLA BIG & TALL RETRO JACKET BLUE 3X NWT $24.99 |
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1939 PEPSI COLA BIG & TALL RETRO JACKET BLUE 3X NWT $24.99 |
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Russell Yo-yo BIG, BIG Coke Coca-cola Yoyo Philippines $24.99 |
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Matchbox Coca-Cola Big Movers 18 Wheeler $3.95 |
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Coca Cola Big Chief Label ACL Coke Soda Bottle Winfield $8.99 |
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BIG BRILLIANT 1970s Coke Coca Cola Swirl Metal Sign $245.00 |
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FP Coca Cola Big Head 17cm tall Qoo Plush Soft Toy $0.99 |
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1953 Ad Coca-Cola Little Minute Big Rest Stoker Coke $6.50 |
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Coca Cola Big Bear – Made of recycled can $0.99 |
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THREE COCA COLA BEARS ONE BIG TWO SMALL NICE L@@K $0.99 |
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Gibson Coca Cola Coke Big Soup Cereal Bowl $12.49 |
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VINTAGE COCA COLA BIG WHEEL DELIVERY VAN TRUCK MIB $145.00 |
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EMBOSSED BIG CHIEF SODA BOTTLE BY COCA-COLA – $9.95 |
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EMBOSSED BIG CHIEF SODA BOTTLE BY COCA-COLA – OKLA $9.95 |
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Coca-cola Big Rig Tractor Trailer $19.99 |
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BIG CHIEF BEVERAGES DELUXE COCA COLA BOTTLE DUQUOIN ILL $1.25 |
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AMAZING Coca-Cola COKE Truck BIG RIG Montage $9.99 |
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Coca-Cola Vintage Mirror Vertical Big King Size $34.00 |
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Collectible Coca-Cola Big Rig Toy Truck – 2 Pieces $4.99 |
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BIG ADVERTISING COKE-COLA SIGN. 11ft by 3/1/2 ft $0.99 |
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ACL BIG CHIEF SODA BOTTLE BY COCA-COLA $9.95 |
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ACL BIG CHIEF SODA BOTTLE BY COCA-COLA $9.95 |
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COCA COLA MATCHBOX TWIN PACK BIG RIG & CAR-RED VAN $12.99 |
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COCA COLA MATCHBOX TWIN PACK BIG RIG & CAR-WHITE $12.99 |
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COCA COLA MATCHBOX TWIN PACK BIG RIG & CAR-YELLOW $12.99 |
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BIG! COCA COLA COKE BEAR PLUSH HOLDS BOTTLE -36″ AROUND $39.99 |
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Set of 8 Pilsner Cola Big Top Glasses 5.5 Inches Tall $6.00 |
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Gibson Coca-Cola Big King Size Ice Cold Plastic Plate $0.18 |
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RARE-Vintage Double Cola & Big Ten Soda Bottles $6.99 |
Why are Creatives Such Big Babies?
Because we’re “connecting to our inner fantastic.â€
For those keeping score, I’m sorry for the delay in posting. I had something prepared but our head of PR asked that I delay putting it out there until certain permissions were granted. My inner child wanted to rebel but respect for my partner’s counsel won out. Discretion was, in this case, the better part of valor. Look for the questionable post soon enough.
Speaking of my inner child, I spent the evening at my children’s school, meeting their teachers, discussing the upcoming year. During this visit, I became aware of how “creative†so much of my girl’s curriculum really is. Colette’s science teacher explained how “experimenting and taking chances†shapes her powers of intuition. Lily’s drama teacher rhapsodized about “connecting to the inner fantastic.†She used the word “connecting†over and over again. “At this age,†she said, “the creative gene is ready to explode!â€
I couldn’t help but think of all the “connecting†strategies I’ve puzzled over as a copywriter and creative director. “Connecting people†is the default strategy for all telecommunications, personal technology, and, frankly, just about everything people use in their waking lives. Connecting folks is Coca Cola’s uber-strategy. “I’d like to buy the world a coke.â€
Even more interesting was this business about creativity “exploding.†I believe the teacher was saying that our creative muse is born in these opening years of life. That stimulated and nurtured, we begin to understand and respect our intuitions. Kindergarten is a creative department. Experimenting with ideas on the stage, colors on paper, sounds in music class…Christ, that’s what I do!
Or that’s what I prefer doing. Much of my day, however, is spent lawyering on behalf of ideas. Defending them. Subjecting them to all manner of worries and concerns, making them more appropriate, more coherent, more on strategy. It’s inevitable. It’s my job. But it’s also like killing the butterfly in order to appreciate it.
The older I get the more I realize how important it is to stay “connected†to my “inner child.†The best creative people do not grow out of it when they grow up. We remain inquisitive like children. Lovers of fun. You see it in our bicycles in the hallway. Our dubious wardrobes. Our playlists. Our flirty snapshots on Facebook. Alas, you also see it in meetings, where we become pouting and defensive, wilting under criticism, frustrated by the grown-ups ruining our fun. I know we can be insufferable. Imposing MBA logic in Romper Room is bound to create problems.
But our muses shan’t be stymied. The ability to ideate, to find that “inner fantastic†is necessarily petulant. Regrettable, then, is marketing’s obsession with guaranteeing results…or else! Research. Testing. Groups. I say Bleh! Intuition, if cultivated and nurtured, is the most important tool in kindergarten and, in my opinion, the creative department. The old saw is wrong -our ideas are not children. We are.
About the Author
Chairman and CCO of Euro RSCG Worldwide Chicago, Steffan is responsible for its overall creative leadership and quality of the creative product.
He’s received several prestigious awards, including a Kelly Award, Best of Show, Gold and Silver awards at the One Show, the Addys and a Cannes Gold Lion.
You may also find articles by Steffan at the TalentZoo.com website under Guest Column.
Visit http://www.moshbook.com – a Anti social network just for headbangers. It resembles Facebook but better!