Cola Big
Cola Big
When you see a Cola bottle or a big stone on the pavement…?
Do you have the urge to kick it? :]
I have to kick it, it’s compulsive (at least the pebble)
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2010 Olympic Coca Cola Red Big Truck Pin $19.99 |
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1946 Pepsi Cola cartoon ad ‘the big big bottle’ $9.99 |
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ENJOY BIG KING SIZE Coca-Cola – Bag of 12 marbles $0.99 |
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Various Coca Cola Coke cans South Africa Big Wish Set $2.99 |
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Big Sterling Silver 15×19mm BLACK COLA ring size 7 $27.99 |
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Big 64oz Styrofoam Label Glass Coca-Cola Bottle #25 $0.01 |
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1953 Coca Cola Coke Factory Steel Worker Big Rest ad $9.99 |
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lot of 16 new big coca cola cups $5.00 |
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Coca Cola Big Bear – Made of recycled can $0.99 |
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1928 “BIG CHIEF” RARE EMBOSSED COCA-COLA SODA BOTTLE $9.99 |
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1928 RARE “BIG CHEF ” EMBOSSED COCA-COLA SODA BOTTLE $9.99 |
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BIG 1 Liter Clear Glass Coca-Cola Bottle From ? #23 $0.01 |
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BIG Mexican 1 Litro Glass Coca-Cola Bottle #22 $0.01 |
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BIG 2 Liter (67.6oz) Glass Coca-Cola Bottle #21 $0.01 |
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1905 BIG STRAIGHT SIDE COCA COLA BOTTLE ~ ANNISTON ALA $19.99 |
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Dollhouse Miniature Barbie Food Big Coca Cola 2 Trays $0.99 |
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2 Tim Wolfe Nascar Coca-Cola figures -Slick & Big Lug $8.99 |
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2009 Macau Coca Cola Promotion Can (Big Diamond) $2.99 |
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JP Special Coca Cola Dragonball Mini Big Head Figure P2 $99.99 |
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BIG ANTIQUE STYLE 1950S COCA COLA 12 PACK SIGN $30 OFF $39.99 |
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Pepsi Cola Big Glass 5 ct Rec Game Room Retro Tin Sign $6.88 |
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Big Chief Coca Cola 9 Ounce Bottle Bartlesville OK $4.99 |
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Dollhouse Miniature Food BIG 5 Soda Coca Cola Coke $4.99 |
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BIG CHIEF ACL Soda Bottle 6.5oz Excellent Coca-Cola $8.99 |
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coca cola breakmate co2 adapter for big external tank $41.00 |
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PEPSI COLA , BIG 12 OZ. BOTTLE, METAL SIGN $9.24 |
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Big Chief Soda Bottle, Coca-Cola, Needles Calif. 1/2 Pt $9.99 |
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6 Big Chief Cherry Soda Bottle Caps Unused Coca Cola $4.99 |
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COCA COLA BIG CHIEF BOTTLE, COKE BOTTLING CO,SEDALIA MO $9.99 |
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Big Vintage Coke Coca Cola Cooler Ice Chest 19″x17″x12″ $26.25 |
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VANCOUVER 2010 OLYMPIC PIN COCA COLA BIG TRUCK 2 $15.50 |
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VANCOUVER 2010 OLYMPIC PIN COCA COLA BIG TRUCK 1 $15.50 |
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Bottle Openers Big Giant cola 3.25″ metal new $0.99 |
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Disney Animal Kingdom Coca-Cola Hippo big cup Coke $8.00 |
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BIG OLD Coca Cola COKE Sign 4 X 8 ft Vintage 1930’s $1,500.00 |
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FOREIGN PEPSI COLA BIG & TALL RETRO JACKET BLUE NWT 3X $24.99 |
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PEPSI COLA BIG & TALL LIGHTWEIGHT JACKET BROWN/YEL. 2X $24.99 |
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Dollhouse Miniature Food Big Soda Coca Cola Coke 2 Tray $3.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
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t-shirt israel s-6xxl coca cola COCAINE ENJOY SIZE NEW $14.99 |
Why are Creatives Such Big Babies?
Because we’re “connecting to our inner fantastic.â€
For those keeping score, I’m sorry for the delay in posting. I had something prepared but our head of PR asked that I delay putting it out there until certain permissions were granted. My inner child wanted to rebel but respect for my partner’s counsel won out. Discretion was, in this case, the better part of valor. Look for the questionable post soon enough.
Speaking of my inner child, I spent the evening at my children’s school, meeting their teachers, discussing the upcoming year. During this visit, I became aware of how “creative†so much of my girl’s curriculum really is. Colette’s science teacher explained how “experimenting and taking chances†shapes her powers of intuition. Lily’s drama teacher rhapsodized about “connecting to the inner fantastic.†She used the word “connecting†over and over again. “At this age,†she said, “the creative gene is ready to explode!â€
I couldn’t help but think of all the “connecting†strategies I’ve puzzled over as a copywriter and creative director. “Connecting people†is the default strategy for all telecommunications, personal technology, and, frankly, just about everything people use in their waking lives. Connecting folks is Coca Cola’s uber-strategy. “I’d like to buy the world a coke.â€
Even more interesting was this business about creativity “exploding.†I believe the teacher was saying that our creative muse is born in these opening years of life. That stimulated and nurtured, we begin to understand and respect our intuitions. Kindergarten is a creative department. Experimenting with ideas on the stage, colors on paper, sounds in music class…Christ, that’s what I do!
Or that’s what I prefer doing. Much of my day, however, is spent lawyering on behalf of ideas. Defending them. Subjecting them to all manner of worries and concerns, making them more appropriate, more coherent, more on strategy. It’s inevitable. It’s my job. But it’s also like killing the butterfly in order to appreciate it.
The older I get the more I realize how important it is to stay “connected†to my “inner child.†The best creative people do not grow out of it when they grow up. We remain inquisitive like children. Lovers of fun. You see it in our bicycles in the hallway. Our dubious wardrobes. Our playlists. Our flirty snapshots on Facebook. Alas, you also see it in meetings, where we become pouting and defensive, wilting under criticism, frustrated by the grown-ups ruining our fun. I know we can be insufferable. Imposing MBA logic in Romper Room is bound to create problems.
But our muses shan’t be stymied. The ability to ideate, to find that “inner fantastic†is necessarily petulant. Regrettable, then, is marketing’s obsession with guaranteeing results…or else! Research. Testing. Groups. I say Bleh! Intuition, if cultivated and nurtured, is the most important tool in kindergarten and, in my opinion, the creative department. The old saw is wrong -our ideas are not children. We are.
About the Author
Chairman and CCO of Euro RSCG Worldwide Chicago, Steffan is responsible for its overall creative leadership and quality of the creative product.
He’s received several prestigious awards, including a Kelly Award, Best of Show, Gold and Silver awards at the One Show, the Addys and a Cannes Gold Lion.
You may also find articles by Steffan at the TalentZoo.com website under Guest Column.
